Why "Point 600"?
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We are called Point 600 because it takes 600 milliseconds for the human brain to articulate language. This name represents the quantitative side of communications.
Our Vision
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Modernize communications methods so communicators don’t just survive, they thrive.
The Challenge
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We believe the role of communications has never been more important. Yet budgets remain tight and headcounts remain lean.
With more channels, stakeholders, and content to manage than ever before, communicators are asked to deliver greater value with fewer resources.
Common communication approaches can lead to employee burnout, inefficiency, or hard-to-articulate results.
We’re here to help.
Our Approach
We build data and analytics infrastructure, define effective processes, and optimize communications technology (CommTech) to make the lives of communicators easier.
Our goal is always to enable communications leaders to operate with greater impact, intelligence, and efficiency.
We do this through three core our principles:
Systems-Thinking: We view the communications function as an integrated system, and we use systems-thinking to help communications teams thrive. We design communications solutions to be practical and actionable so your team can see immediate and sustained impact.
Data-Driven: We're analytics experts and data is at the heart of what we do. Our counsel is always rooted in data and designed to be measurable over time.
Technology-Enabled: Technology is a great asset when deployed effectively and integrated into your existing workflows. We will look for opportunities to let technology help your team be as effective as possible without sacrificing the quality of your work.
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OUR FOUNDERS - "BRITT AND A BRIT"
Point 600 founders Brittany Paxman and Ed Morley spent a number of years working together at previous firms, where they collaborated to ensure their unique and complementary perspectives and approaches produced world-class results for clients.
The same collaborative approach that served them so well in the past underpins every client engagement at Point 600. The growth mindset around learning from diverse points of view will drive our culture as we grow.
Meet the Team
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Brittany Paxman
Managing Partner
Brittany is a leader in corporate communications strategy and analytics having worked with clients including Hewlett Packard Enterprise, McDonald’s, Wells Fargo, Toyota USA, Delta Air Lines, Novartis, DuPont, and Southern California Gas Company.
Prior to founding Point 600, Brittany was a senior partner at ICF Next where she spent a decade counseling c-suite clients and leading analytics and process design engagements. She has implemented some of the industry's leading communications measurement programs, including proprietary analyses to optimize PR impact and comms resource allocation. Her teams worked closely with strategy, creative, media and loyalty teams to develop data-informed approaches.
She has worked with clients on a range of data and analytics projects including build the CommTech stack, consumer insights research, data strategies, media analytics, process design and program optimization.
Brittany lives in Austin, TX, with her husband. She previously studied Communications and Computer Science and is currently continuing education in Public Affairs.
Brittany currently serves on the Board of Directors for social justice advocacy organization MEASURE and on the Austin Young Chamber of Commerce Economic Development Committee advancing the interests of young professionals across Austin.
Ed Morley
Managing Partner
Ed is a leader in corporate communications and marketing strategy and has worked with clients in a number of industries, including energy, pharmaceuticals, travel, and higher education.
Prior to founding Point 600, Ed was a Director at Legend Labs, a firm specializing in brand and reputation management. At Legend Labs, Ed focused on building and implementing best-in-class data and analytics infrastructure for c-suite communications and marketing clients and led the firm’s corporate communications strategy work in higher education.
Before joining Legend Labs in 2019, Ed was a Director at PulsePoint Group. In his role, he led a number of major projects in digital media strategy, reputation management, and data and analytics.
Ed, an expat from Great Britain, lives in Austin, TX. He is a former student-athlete who played NCAA Division I Soccer. He is fluent in Spanish and French.
Ed co-created and continues to lead a mentorship program, Illuminate with Texans Can Academy, which was designed to promote educational and professional equity with underserved communities in Austin. He also is part of Leadership Austin’s Class of 2022 Emerge cohort.