Services
Data & Analytics
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Measurement Strategy
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Performance Reporting
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Earned Media Analysis
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Reputation Analytics
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Data Vendor Selection
Communications data is often unstructured and hard to work with. We know how to wrangle the unique comms data sets to find insight.
We specialize in data and analytics for the communications function. From PR data to reputation tracking, we can help you measure it, analyze and interpret it and find ways to optimize it.
Process Design
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News Bureau Process
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Content Creation Process
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Media Intake Process
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Media Relations Tracking
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Meeting Cadence
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Crisis Management Protocol
Communications is a historically process-light function. This can leave teams duplicating efforts, being unsure of who will lead a project or losing time by not learning from past efforts (known as “reinventing the wheel”.)
Our process design approach uses a light-touch to create repeatable pathways that break down silos, create back-ups and streamline approvals so comms teams can focus on doing their best work.
Technology Consulting
(CommTech)
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Business Requirement Definition
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Technology Selection
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Change Management
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Implementation Plans
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Integration into Process Design
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Technology Training
Communicators have myriad technologies available to help get work done. That technology must fit seamlessly into the function’s processes to be effective.
We can help select the right CommTech for your needs, define implementation plans, support configuring that technology, and train your teams to use it effectively. From media monitoring to project management technology, we can help.